Build on Your Base
Local SEO Services
Local SEO pushes your local business to the top of search results for customers in your area
Enhance Your Local Presence
"Hey Google, find a restaurant near me"
Every business with a physical store should integrate Local SEO into their marketing strategy.
While the primary aim of any website is to secure visibility in search engines, it's crucial to capture local searches as well. If individuals are searching for services and products you offer within your local area, it's important to prioritise local visibility. This is especially important if your website serves as a virtual representation of your physical business.
Creating an inviting platform for visitors to explore your website is essential to achieving online success. This revolves around thoughtfully designing your user interface for seamless navigation, fostering engagement and generating conversions.
Similar to many aspects mentioned earlier, internal linking not only improves your rankings but also enhances the overall website experience.
Incorporating links from higher-performing pages to lower-performing ones can effectively distribute ranking potential across your site. Likewise, directing users to related and relevant pages can extend their time on the site and reduce bounce rates.
Local Schema involves a particular format of structured data code integrated into your website, assisting search engines like Google in identifying your business during site indexing. This code encompasses various elements, including contact details, business address, operating hours, and pricing range.
Integrating business schema markup code onto your site holds significance, serving as a strong element for enhancing your local business’s ranking within search results.
In simple terms, local citations refer to any instance where your business information is documented on another platform, such as directories and social media sites. Local citations primarily cover your business’s NAP (Name, Address & Phone Number) details and have the ability to enhance your visibility in local search results.
Additionally, maintaining consistent and accurate information across these listings is crucial. This practice ensures that all citations can be traced back to your site, thereby enhancing your local online presence. Furthermore, having these local citations can play an important role in accurately positioning your business on Google Maps.
Don’t underestimate the importance of your Meta description – it’s the initial impression users encounter when your site appears in search results.
An impactful Meta title not only significantly influences your page’s potential to rank for a target keyword but also has the potential to create a strong first impression on searchers. A well-optimised Meta title can also lead to higher click-through rates (CTR), thereby boosting your rankings for specific key terms.
Stay Ahead Of The Competition
In the past, local SEO centred around boosting your site's rankings for search terms containing local modifiers. For instance, you might have discovered us by typing in 'SEO Company Hertfordshire'.
However, in today's landscape, knowledgeable SEO experts understand that local SEO involves more than just enhancing your rankings for these specific local terms. It also involves optimising for user preferences and settings, or personalization. The era of requiring searchers to input their location to view local results has evolved. A simple search like 'bakery' now presents a Search Engine Results Page (SERP) primarily composed of map listings and organic outcomes for nearby bakeries.
As a result, local businesses need to embrace intelligent strategies to maintain their competitive edge.
Discover Your Local Audience
Save time and remove uncertainty from your local marketing approach by engaging with our team of local SEO experts. We specialise in targeted marketing for local businesses, utilizing a variety of proven techniques to drive regionally relevant traffic to your website and enhance local search rankings.
We curate a personalised local SEO package tailored to your business objectives. This ensures your visibility in local searches across both desktop and mobile platforms, allowing you to seamlessly engage with nearby customers.
As an essential step in many of our SEO campaigns, Web Design Hertfordshire initiates a thorough technical onsite audit to evaluate your website. This process identifies areas for improvement, measures positive attributes, and assesses your website's keywords. Subsequently, we provide you with a report detailing your current performance and our recommendations for on-site optimization.
If these adjustments are considered necessary, we can carry out the suggested modifications or, if you prefer, share the recommendations with your current webmaster.
When determining the top-ranking websites, Google takes into account over 200 different factors. Technical SEO Thoroughly Explores into the foundational elements that form the basis of your site, which can significantly influence your ranking potential. The positive aspect is that there exists a range of adjustments that can be implemented to elevate your rankings and enhance your website’s traffic.
Aligned with the latest search engine algorithms, our onsite SEO audit thoroughly examines your website to identify various issues.
Primarily, onsite SEO revolves around ensuring your website offers a user-friendly experience.
Our focus involves enhancing your SEO and rankings by optimising the user experience on your site – both of which can contribute to increased sales and leads. We examine factors that cater to the preferences of both search engines and actual visitors, ensuring your website gains satisfaction from both.