SEO Hertfordshire
We're an award-winning digital marketing agency with a wealth of experience, serving as a trusted partner for over a decade in the domain of Digital Marketing.
Our skilled and versatile team brings together professionals well-versed in the arts of search engine optimisation and digital marketing. We are certified Google Partners and have close collaboration with Google account managers. This empowers us to stay at the forefront of ever-evolving online trends.
A pivotal aspect of our achievements lie in our experienced and dedicated marketers, driven by a firm passion for achieving remarkable outcomes. Their commitment has led to the attainment of top organic Google rankings for tons of competitive keywords.
As we expand our presence to Hertfordshire, the same spirit for success accompanies us as a dominant influence in the digital marketing landscape.
Phase 1
Keyword Research
Initiating the process, our first step involves identifying a compact collection of power-packed keywords, essential for optimal website ranking. This is complemented by a thorough technical assessment of on-site factors.
The process unfolds as follows:
Keyword Mapping : We initiate by curating an initial list of keywords, thoughtfully aligned with your preferences and the internal resonance of your target audience.
Expansion through Competitor Research : Our journey expands as we explore meticulously through competitor analysis and leverage advanced keyword tools. This strategic approach develops into a more extensive keyword compilation, nourished by insights gathered from your competitive scene.
Keywords Refined To Precision: Our analytical skill comes into play as we analyse metrics, considering monthly search volumes, contextual relevance, and the degree of competitiveness within search rankings. This selection process results in the crystallisation of precisely tailored keywords.
Final Keyword Grouping : Building upon the polished keywords, we undertake the task of grouping related terms, shaping a composition of interconnected concepts. This arrangement reaches its apex in the realisation of a definitive shortlist, a collection of keywords positioned to advance your website’s visibility.
Phase 2
Onsite SEO Review
Our aim is to uncover any issues that might be hindering your site’s progress. To achieve this, we conduct a thorough analysis of the website, which forms the basis of our SEO strategy. Here are some of the aspects we examine, although this is not an exhaustive list:
Site Loading Speeds: Google takes into account various factors, including how quickly your site loads. A slow loading speed can negatively impact user engagement and search rankings.
Metadata Check: We carefully review titles and descriptions throughout your site to identify any that are missing, duplicated, or overly lengthy.
Broken Links Inspection: By conducting a comprehensive scan of the site, we uncover broken links that could potentially cause issues with indexing and crawling.
Image Alt Tag Assessment: Alt tags are used when images can’t be displayed, such as for users with visual impairments or during poor connections. We review these tags to ensure they are accessible and relevant.
Schema Mark-Up Review: Schema helps search engines provide more informative results. Our review ensures that the relevant Schema is properly implemented, improving the information search engines provide.
Phase 3
On-Page Optimization
Keyword Ranking Review: We review the pages currently ranking and assess their relevance to the target keyword. If needed, we consider the creation of new and more suitable landing pages.
Allocation Keywords To Relevant Pages: We match keyword groups with suitable landing pages on your site, ensuring a cohesive and strategic alignment.
Landing Page Optimization : We enhance landing pages by integrating the selected keywords into on-page content, header tags, and meta tags.
User Flow And UX : If necessary, we undertake development work to craft or optimise landing pages to encourage smooth user flow and enhance user experience.
Integrate Google Analytics : We set up analytics tracking, including establishing appropriate goals and visitor tracking, enabling us to gain valuable insights into visitor behaviour.
Throughout this phase, we carry out onsite optimization tasks to refine the website and address any issues identified during our initial research. This process serves to elevate your website’s performance and overall user experience.
Phase 4
Optimization & Link Building
Keyword Monitoring and Enhancement: We initiate an ongoing process of monitoring and optimising keywords. The foundation laid by our initial keyword research equips us with an extensive range of keywords. These keywords act as guideposts, offering insights. As we track their progress, we identify areas that require an extra push.
Google Search Console Review: The Google Search Console plays the role of providing us with a ‘Google’s Eye View’ of the website. It serves as our lens, illuminating crawl errors, Schema issues, or 404 errors. Any irregularities that come to light are promptly addressed. This attentive oversight ensures a smooth digital pathway.
User Engagement Monitoring:
Our vigil extends to monitoring user engagement across both desktop and mobile platforms. Insights garnered from this monitoring translate into informed improvements, orchestrated in harmony with user experience (UX) principles. Each enhancement is a stepping stone toward an enriched digital journey.
User Engagement Monitoring: Our attention extends to monitoring user engagement across desktop and mobile platforms. Insights acquired from this monitoring inform improvements, thoughtfully aligned with user experience (UX) principles. Each enhancement contributes to a more enhanced digital journey.
Content Optimisation : Where needed, we inject renewed energy into our content. These updates aren’t merely for maintenance; they symbolise our commitment to the ever-evolving digital landscape. Through optimised content, we uphold a freshness score, enhancing relevance and climbing search result rankings.
Building Domain Authority: A cornerstone of our strategy is making backlinks and building domain authority. This strategic endeavour guides the website’s domain to greater heights. By nurturing connections and establishing links, we enhance organic SEO rankings, enhancing your digital presence.
Google Certified Partners
Our SEO team consists of fully qualified professionals who have successfully cleared the Google certification exams. Their expertise is continually refined to align with the latest developments in SEO and Google products.
Being a Google Partner grants us a special standing. We’re privileged to collaborate with dedicated Google account managers. This partnership empowers us to optimize our clients’ campaigns to the fullest and access competitor data and insights that are typically beyond reach for non-Google partner agencies.
We’re equipped to provide the following Google services:
- Search Advertising
- Mobile Advertising
- Video Advertising
- Display Advertising
- Shopping Advertising
Our association with Google ensures that our strategies are shaped by the forefront of industry knowledge, delivering unparalleled value to our clients.
Our SEO Campaign Approach
Our SEO campaigns cover a variety of services, including
Getting your website to show up in the organic search results of major search engines is key to online success. This approach offers one of the best returns on investment in the world of SEO.
We're here to help you create, optimise, and manage successful Google Ads campaigns. No matter the type of campaign, we've got you covered from start to finish.
Looking to make an impact on social media? Our paid social ads service has you covered. From LinkedIn and Facebook to Instagram and Twitter, we handle everything to help you shine.
We specialise in creating content that meets and surpasses the standards, giving your online presence a solid foundation.
If your website is targeting a specific area, local SEO is crucial. We know how to make sure your site is optimised for local searches, giving you an edge in your target area.
Our experienced SEO team is ready to assist you be it providing SEO training to offering advice, consultancy, and thorough site audits, we're here to help you.